Marlowe Theatre Digital Signage

The Marlowe Theatre, in Canterbury, approached us to replace an older, out-of-date Digital Signage system, that was struggling to cope with the high demand media the theatre wished to display to customers.

The theatre started by replacing 17 older media players with Chromeboxes loaded with Signagelive software.

Recently the theatre has also added an additional 13 22” Samsung integrated screens with Signagelive software.

The 22” screens are located above the door leading to the auditorium and are used to relay important information to customers about the show. Information such as how long the show is, warnings such as strobe lighting, loud noises or no photography.

How has business improved since using Signagelive?

Paul Turner from the Marlowe Theatre: “The Digital signage upgrade was originally about promoting our Theatre Productions and the Restaurant we have on-site, but it was soon obvious to our senior management team that this new system which was easy to use was also about how we communicate with our customers.

Marlowe Theatre is on the UK Number One touring circuit, seats 1,200 people, presenting productions such as the National Theatre’s War Horse, Mamma Mia, Glyndebourne, Philharmonia Orchestra and The RSC.

Over 400,000 people enter our building a year, and the style in which we speak to our customers is important.

Therefore, we implemented a further 13 mini 22 inch screens at our door entry points to relay important information about the performances to our customers.

This, in our opinion, is the standard that our customers expect from a Theatre of our standing when they have paid up to £65 for a ticket.

These mini-screens, plus our 17 full-size screens are now an integral part of our communication and marketing campaign to all our patrons, whenever our doors are open, which is 7 days a week from 9 am to 10-30 pm.

Gone are the days of unsightly posters and notices, we love our style and the ability to change any screens at the touch of a button”.